THE STREETS NEVER SLEEP. NEITHER DO WE.

The Genesis Collection evolves. We took the raw energy of our original gas mask skull and fused it with the brutalist architecture and relentless spirit of New York skateboarding. A jagged, high-contrast graphic where a vintage skateboard slices through the skull, overlaid with aggressive "NY SKATE" typography. This is grit, defined.

Why this hoodie?

• The Fabric: We chose the Lane Seven LS16001 for its superior quality. It's a 3-end fleece, weighing in at a heavy 10 oz/yd², giving you that dense, structured feel that’s built for the session.

• The Vibe: Pre-washed for reduced shrinkage and a soft, "Urban Heavyweight" hand. It’s thick, it’s rugged, and it looks exactly like it means business.

• The Details: Side-seamed, tightly knit outer face (perfect for this sharp print), and a tear-away label. This isn't your average cheap merch; this is a premium staple.

Technical Specs:

• Brand: Lane Seven LS16001

• Weight: 10 oz/yd² (Urban Heavyweight)

• Blend: 80% Ring-spun Cotton, 20% Polyester (100% cotton face for best print quality)

• Texture: Soft fleece inside, rugged canvas feel outside.

NY STATE OF MIND. PUNK STATE OF BEINGS.